Yes, developers should link their apps to Braintoss by adding this code to their app:
NSURL *myURL = [NSURL URLWithString:@"braintoss://."];
if([[UIApplication sharedApplication] canOpenURL:myURL])
{
[[UIApplication sharedApplication] openURL:myURL];
}
For more info:
https://developer.apple.com/library/ios/documentation/iPhone/Conceptual/iPhoneOSProgrammingGuide/AdvancedAppTricks/AdvancedAppTricks.html
on section “Communicating with Other Apps”.